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![Effective Ecommerce A/B Testing in 2021 [Step-By-Step Guide]](https://www.bigcommerce.com/blog/wp-content/uploads/2018/05/ecommerce-AB-testing.jpg "Effective Ecommerce A/B Testing in 2021 [Step-By-Step Guide]")
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Amazon Developer Blogs
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Amazon AB Testing & Split Testing Guide
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Amazon A/B Testing - How to Run Split Tests (Insider's Case Study)
Amazon Developer Blogs
Using A/B testing to measure the efficacy of recommendations generated by Amazon Personalize | AWS Machine Learning Blog
